Your brand voice is the way your brand speaks to your audience, how you show up in words, the personality and tone that you use. 5 STEPS TO ESTABLISH YOUR BRAND VOICE No 01 // KNOW YOUR AUDIENCE You’ve heard us talk about the importance of knowing your target audience a hundred times. And if […]

You’ve gathered the 5 things you need before you even think about DIY-ing your website. If you don’t know what we’re talking about, go back a post and read the 5 things you need. Now that you have those, let’s get into our four steps to structure your website. No 01 // DEFINE THE CONTENT […]

Whether you are DIY-ing your website or bringing someone (cough: hope it’s us) to do your website for you, don’t build your website until you’re sure of these five things. Actually – we won’t even start with Clients without answers to these questions. No 01 // YOUR TARGET AUDIENCE Before doing anything in your biz, […]

It is so important to have a cohesive brand (read how to build your type suite) and the fonts you use is a major part of building that cohesion and brand recognition. Your brand fonts should be used in every brand touchpoint – your website, your social media, all marketing. While we recommend and use […]

Last week we told you why we love Squarespace for the average DIY-er. This week let’s talk about why we love ShowIt and who it’s for. So, here are the 3 reasons we love ShowIt. Web Design for the Savvy DIY-er: ShowIt ShowIt requires knowledge of pixel specs and resized images unless you purchase a […]

One of the first steps in building your website is choosing a web builder. There’s lots out there, how do you choose which one to use. Our favorites are Squarespace and Showit, depending who you are. Today, we’re talking to the DIY-er so let’s get into the 3 reasons we love Squarespace. For the DIY-er: […]

You are one smart entrepreneur because here you are acknowledging the need for an email list and learning how to start yours. Email is POWERFUL and it is not going anywhere. So let’s get into how to start that list you know you need. No 01 // IDENTIFY AN EMAIL PROVIDER First, you need an […]

Every new year brings new trends. Our predictions for the 2021 graphic design trends are in. 01 // MOODY TONES Say good bye to the light bright air tones as we watch moody fall winter cool tones come in – think deep navy, maroon, deep forest greens as accents and the always on trend black. […]

Your website is your home on the internet. And without your own home (read: website), you’re just hanging out at all your friends houses (LTK, Instagram etc). 01 // OWN YOUR HOUSE Your website is your home. You can decorate it however you want. Are you still following my analogy here? It’s the one place […]