There’s some secrets you should keep. Or at least gate keep a little. What do I mean? Your community is so engaged, they buy everything you post, they love every outfit you style, they always want more more more. You like my hair? Gee thanks just bought it. [They]┬ásee it, [they] like it, [they] want […]

Email, Marketing

January 19, 2022

Secrets you should (gate)keep

You link to outfits all day long. You drive 1000s of clicks every day (seriously, check your numbers on Instagram – more on that here). This is one way you make money.  So, STOP linking to LTK or directly to the retailers website with an affiliate link TODAY. RIGHT NOW. STOP IT.  When you link […]

Marketing, Web Design

January 6, 2022

Stop doing this right now

1. Conversion Rate Of how many people clicked through (clicks), how many purchased? You should be able to pull this from LTK, Amazon. For brand partnerships, make sure you’re asking them for this after your campaign ends. Depending on a brand’s objectives, this can be your most valuable #. 2. Click Through Rate Of how […]


January 6, 2022

4 Metrics You Need to Know Right Now

We’ve said it before and we stand by it – your brand is your power. With so many online businesses popping up these days and the pandemic-driven shift to entrepreneurship, your brand aesthetic is more important than ever. Because if you do, you could be standing in your own way. If you’re struggling to attract […]


October 5, 2021

Signs It’s Time to Rebrand

You’re ready to increase your income and monetize your influence. We see you. Affiliate revenue is great but it’s not where you make the big bucks and you are ready for the big bucks. Yaaaaas, girl. Let’s get you some brand deals and into the major leagues (IDK I heard that’s a sports reference?). No […]


September 30, 2021

3 Tips to Nail Your Brand Pitch

It’s September and if you’re a small biz like us, that means it’s time to plan your Holiday marketing. The season officially kicks off with Black Friday which means consumers start thinking about shopping early November. So let us officially welcome you to the planning phase. We’re sharing our tried & true corporate-life learned, Mercedes-Benz […]


September 10, 2021

Tips for Planning Holiday Marketing Strategy

Hello, I’m Tiffany, the Founder her eat Good on Paper and before jumping into Good on Paper I worked in advertising representing brands and a lifetime before that PR. So I’ve read a pitch or two. Let’s get into the 5 secrets to getting a yes from a brand. No 01 // Short & Specific […]


July 26, 2021

5 secrets to landing brand deals

The Olympics are coming up quickly! We know it can be tempting to do an Olympics Board (looking at you Charcuterie friends) or promotion but just like the Super Bowl, there’s a few things you need to know so you can play nice. Because trust us, you don’t want to get in trouble with the […]


July 7, 2021

Need to Know: Olympics Marketing

Your brand voice is the way your brand speaks to your audience, how you show up in words, the personality and tone that you use. 5 STEPS TO ESTABLISH YOUR BRAND VOICE No 01 // KNOW YOUR AUDIENCE You’ve heard us talk about the importance of knowing your target audience a hundred times. And if […]

Branding, Marketing

May 3, 2021