Your brand voice is the way your brand speaks to your audience, how you show up in words, the personality and tone that you use. 5 STEPS TO ESTABLISH YOUR BRAND VOICE No 01 // KNOW YOUR AUDIENCE You’ve heard us talk about the importance of knowing your target audience a hundred times. And if […]

Branding, Marketing

May 3, 2021


It is so important to have a cohesive brand (read how to build your type suite) and the fonts you use is a major part of building that cohesion and brand recognition. Your brand fonts should be used in every brand touchpoint – your website, your social media, all marketing. While we recommend and use […]


February 25, 2021

Google Font Pairings for your Business

Every new year brings new trends. Our predictions for the 2021 graphic design trends are in. 01 // MOODY TONES Say good bye to the light bright air tones as we watch moody fall winter cool tones come in – think deep navy, maroon, deep forest greens as accents and the always on trend black. […]

Branding, Marketing, Web Design

February 17, 2021

2021 Design Trends

Let’s talk about branding, more specifically a type suite. When we talk about branding, we’re talking about more than your logo. Your branding is the foundation of your brand and your type suite is the visual component of how your brand comes to life on a page/screen. So what is a type suite and what […]


January 20, 2021

Building a Type Suite

black and white mood board

We’ve talked about the importance of branding, now let’s talk about the basics of branding. 1 – Think long term. Your branding will be around for the long run so think about it that way. Your branding should be able to grow with you as you grow – for a beauty line it should be […]


May 29, 2020

The Basics of Branding

Often branding is misunderstood, founders think all I need is a logo. However, while logo only is a package we offer because we understand the different stages of business growth, branding is much bigger than just your logo. Think of your brand with me for a minute as a person. Your outfit, the way you […]


May 11, 2020

Importance of Branding

As you likely know, Instagram remains one of the best platforms for social marketing today. Below we’ve put together our guide for 3 steps to a branded Instagram: Step One: Optimize your profile. Make sure your profile is a business profile. I know you’ve heard that you see better engagement as a personal profile but […]

Branding, Social Media

March 3, 2020

3 steps to a branded Instagram