Instagram launched Broadcast Channels as a way for influencers and brands alike to build a deeper connection with their audience. It works like a group text that your users opt in to but the communication is one sided – it’s only from you. They can’t reply. The broadcast channel is a way for creators to […]

Influencer Biz, Social Media

April 11, 2023

Instagram Broadcast Channel: What is it?

Lemon8 is brought to us by ByteDance, TikTok’s parent company, as a direct competitor to Instagram. The app is #1 in the app store – so let’s look at those early cues for adoption – and it hasn’t even officially launched in the US yet. Lemon8 is basically if Instagram & Pinterest had a baby. […]

Entrepreneurship, Influencer Biz, Social Media

April 11, 2023

Lemon8: What Is It & Who’s It For?

Clubhouse is hot. If you haven’t heard about it yet, seriously time to get with a millennial or subscribe to Ad Age – either one. Ok so what the heck is it and what do we do with it? Clubhouse is an audio-based media app. It is audio only, think of it as a 24/7 […]

Marketing, Social Media

January 20, 2021

What the !#&* is Clubhouse?

Super Bowl is weeks away. Time to start planning your content. But like only if it makes sense for your business to engage with the Super Bowl. For example, for us. It doesn’t. Ok, so let’s talk about the rules of marketing surrounding game day. If you’re a brand, you’ve probably already thought about what […]

Marketing, Social Media

January 14, 2021

Rules of Engagement: Super Bowl Advertising

Girl on stool in hat

Hashtags are IMPORTANT. You know this. They drive discoverability. But are you using them correctly? Here are our 3 tips for using hashtags to increase your discoverability on Instagram. Before we get into that, let’s first lay down some basics. Hashtags should be used on Instagram or Twitter only. Due to Facebook’s strict privacy guidelines, […]

Social Media

June 16, 2020

Let’s talk about hashtags

We just launched our Instagram over here, after finally realizing we’re never going to plan and make it perfect so as Lucy Vincent says we’re taking MASSIVE IMPERFECT ACTION & launching that shit. We’ll get better as we go and course correct where needed. So while we work on this for ourselves, I wanted to […]

Social Media

May 8, 2020

3 tips for engaging social media captions

As you likely know, Instagram remains one of the best platforms for social marketing today. Below we’ve put together our guide for 3 steps to a branded Instagram: Step One: Optimize your profile. Make sure your profile is a business profile. I know you’ve heard that you see better engagement as a personal profile but […]

Branding, Social Media

March 3, 2020

3 steps to a branded Instagram