Rules of Engagement: Super Bowl Advertising

Super Bowl is weeks away. Time to start planning your content. But like only if it makes sense for your business to engage with the Super Bowl. For example, for us. It doesn’t. Ok, so let’s talk about the rules of marketing surrounding game day.

If you’re a brand, you’ve probably already thought about what you’re doing around the Super Bowl but pump those brakes girlfriend before you hit publish.

Trademarked Terms
The Super Bowl is a trademarked term and one the NFL monitors closely. Other phrases like “Super Sunday,” “Gameday”, “NFL”, “Back to Football” and all the team names and logos are registered trademarks.

What this means for you
The NFL strictly enforces these trademarks in order to eliminate any misattribution that a product, service, whatever, is attributed to them and only allows explicit sponsors of the Super Bowl to use their trademarks.

The Dont’s
– Use Super Bowl in any of your marketing
– Use the team’s names or logos
– Using the NFL logo or name
– Referring to a specific player by name

This is applicable to all branded marketing and advertising.

What You Can Say
– The Big Game
– General football terms (IDK any so hopefully you do)
– Generic football shapes and themes

This is for educational purposes only and does not provide legal advice. This website should not be used as a substitute for competent legal advice from a licensed professional attorney in your state.