Instagram Broadcast Channel: What is it?
April 11, 2023
Instagram launched Broadcast Channels as a way for influencers and brands alike to build a deeper connection with their audience. It works like a group text that your users opt in to but the communication is one sided – it’s only from you. They can’t reply.
The broadcast channel is a way for creators to communicate with their following at scale but in a more intimate than stories capacity and without the 24 hour expiration.
Broadcast channels get a yes from us. As a still new channel within Instagram, they’re seeing nearly 100% reach to opted in users. We say, jump in fast. Use your existing content – stories, reels – to drive sign ups to broadcast channel. Hello, join my broadcast channel for the links. Then pitch it as an alternative to stories to brands at a more entry level price point while you build the metrics and performance.
How to Drive Sign Ups:
We always recommend exclusive content and this is the perfect place to use that. Here are some ideas to drive followers to join your channel.
Join my broadcast channel for:
- The BTS of my trip to Tulum
- What really happened in Nashville
- Links to my OOTDs
- The whole story of my home renovation
- What it really looks like to be a mom
- My bikini try on
- Amazon Must Have Mondays
- Details on my upcoming closet sale (though email is our favorite place to do this)
