Instagram launched Broadcast Channels as a way for influencers and brands alike to build a deeper connection with their audience. It works like a group text that your users opt in to but the communication is one sided – it’s only from you. They can’t reply. The broadcast channel is a way for creators to […]

Lemon8 is brought to us by ByteDance, TikTok’s parent company, as a direct competitor to Instagram. The app is #1 in the app store – so let’s look at those early cues for adoption – and it hasn’t even officially launched in the US yet. Lemon8 is basically if Instagram & Pinterest had a baby. […]

The influencer space is changing. Brands are reflecting on the success of previous campaigns & re-evaluating their investments for 2023. They’re making sure their investment is seeing a positive ROI and the metrics they’re looking for are evolving. They are hesitating before they pay thousands of dollars for an instagram story and doing some real […]