Let’s talk about branding, more specifically a type suite. When we talk about branding, we’re talking about more than your logo. Your branding is the foundation of your brand and your type suite is the visual component of how your brand comes to life on a page/screen. So what is a type suite and what […]

Clubhouse is hot. If you haven’t heard about it yet, seriously time to get with a millennial or subscribe to Ad Age – either one. Ok so what the heck is it and what do we do with it? Clubhouse is an audio-based media app. It is audio only, think of it as a 24/7 […]

Do you find yourself feeling overwhelmed and not knowing what to post today or next week? Or what to talk about in your emails? Or worse, you have an email list that you don’t use! (Omg my skin’s crawling at the thought.) Girl, it’s time to plan your marketing! The beginning of the year (ok […]

Super Bowl is weeks away. Time to start planning your content. But like only if it makes sense for your business to engage with the Super Bowl. For example, for us. It doesn’t. Ok, so let’s talk about the rules of marketing surrounding game day. If you’re a brand, you’ve probably already thought about what […]

Our Clients and prospective Clients constantly ask about web platforms, the differences, the why etc. So let’s. Break. It. Down. There are so many website platforms out there now. So let’s look at Wix and Squarespace – the two often compared to each other most. So let’s get into it. Ok ok we’ll also talk […]

We keep saying that your website should tell a story. So let’s dig into what this means. Your website should clearly guide the user from page to page from your homepage to the next page and guide them through your site using CTA (call to action) buttons. This is what we mean by a story […]

Your website can make or break your business. Your business is a one stop shop and peak into the SOUL of your business. It will help you attract the right Client and elevate your income. Below are our must haves for a website that converts: One: Clear navigationYour navigation should outline a clear path for […]

Hashtags are IMPORTANT. You know this. They drive discoverability. But are you using them correctly? Here are our 3 tips for using hashtags to increase your discoverability on Instagram. Before we get into that, let’s first lay down some basics. Hashtags should be used on Instagram or Twitter only. Due to Facebook’s strict privacy guidelines, […]

We’ve talked about the importance of branding, now let’s talk about the basics of branding. 1 – Think long term. Your branding will be around for the long run so think about it that way. Your branding should be able to grow with you as you grow – for a beauty line it should be […]