THE

Brand
Blueprint

BRAND STRATEGY 101

i need this

BRAND BLUEPRINT

The blueprint for getting clear on who you are, who you serve and how you show up. 

SAY NO MORE, I'm IN

you are what makes you unique

When you know who you are, your consumers will too.

DEFINE YOUR ESSENCE & CORE IDENTITY

DIFFERENTIATE YOUR BRAND

BUILD TRUST WITH YOUR AUDIENCE

CULTIVATE BRAND CULTURE

I'm In

THE BRAND BLUEPRINT

What You’ll Learn

IDENTIFY YOUR TARGET AUDIENCE
DEFINE YOUR BRAND PERSONALITY
IDENTIFY KEY CHALLENGES
DETERMINE BRAND ESSENCE
BRAND CORE VALUES

LET'S DO IT

PAY IN FULL

$97

Immediate access

*No Refunds

VALUE: $877

Yes, as long as your business or brand is focused on your client, customer or community, then this is exactly what you need. Every business should have a business marketing strategy. This is the perfect guide to writing your own.

Both! They serve different purposes. The Brand Blueprint sets up the strategy for your brand like who you talk to, how you to talk, your brand's personality & the problem you address whereas the Build A Brand creates the aesthetic for your brand - your logo, colors and fonts. These work best when purchased together.

Yes, as long as your business or brand is focused on your client, customer or community, then this is exactly what you need. Every business should have a business marketing strategy. This is the perfect guide to writing your own.

Both! They serve different purposes. The Brand Blueprint sets up the strategy for your brand like who you talk to, how you to talk, your brand's personality & the problem you address whereas the Build A Brand creates the aesthetic for your brand - your logo, colors and fonts. These courses complement each other & work best when purchased together.

Your Teacher, Our Founder

Tiffany Chaplin

Tiffany is the Founder & CEO of Good on Paper. She believes powerhouse strategy builds powerhouse brands. Tiffany has 10 years of experience in the marketing space. With her background in advertising, Tiffany is constantly innovating. Prior to creating Good on Paper, Tiffany worked in NYC where she led brands like Mercedes-Benz, White Castle, ‘all laundry detergent and Florida’s Natural.

When she’s not behind her laptop, you can find Tiffany on the treadmill at Barry’s Bootcamp, searching for the best taco in every city with her husband or binge watching Bravo.

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The Build Your Own Series

LOGO DESIGN

Build A Brand

In this course, you’ll learn how to design your logo, define your type suite & color palette & build a consistent brand that attracts your ideal audience.

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ELEVATE YOUR ONLINE PRESENCE

Website Builder

Build a website that works as hard as you do. Learn how to style the template to your branding, build an online store or blog, and drive email sign ups. 

BETTER TOGETHER

The Bundle

Every brand requires all 3 - a solid strategy, a chic brand aesthetic and an online presence that drives sales. Save when you bundle.

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